Guy Bourdin (1928-1991) was born in Paris. A painter his entire life and a self-taught photographer, he was working for magazines, such as Vogue as well as for brands such as Chanel, Ungaro and Charles Jourdan. He exhibited his first photographies at Galerie 29 in 1952. Nowadays his work has been exhibited in the most prestigious museums.
Guy Bourdin’s career spanned more than forty years during which time he worked for the world’s leading fashion houses and magazines. With the eye of a painter, Guy Bourdin created images that contained fascinating stories, compositions, both in B&W and in colors. He was among the 1st to create images with narratives, telling stories and shows that the image is more important than the product which is displayed. Using fashion photography as his medium, he sent out his message, one that was difficult to decode, exploring the realms between the absurd and the sublime. Famed for his suggestive narratives and surreal aesthetics, he radically broke conventions of commercial photography with a relentless perfectionism and sharp humor.
Guy Bourdin’s imagery not only changed the course of fashion photography but influenced a host of contemporary artists, photographers and filmmakers. It is without question, that Guy Bourdin’s work for Vogue and his highly acclaimed print advertising for Charles Jourdan in the 1970s are now being seen in the appropriate context of contemporary art.